For many authors, self-publishing is a beneficial route to take for optimal control over their e-book and its publication. When deciding on self-publishing, you are taking on a large amount of responsibilities. There is a lot to manage from editing and proofreading to marketing and distribution. However, despite its burden, self-publishing is regarded as the quickest way to the market and to your audience.
For those who have already decided and are on their own. Here are tips and advice for launching a successful e-book:
Chase Readers, Not Revenue
Each year, over a million new e-books are self-published. This means that first-time publishers deal with high levels of competition right out of the gate, especially when they have no prior fan base or community to take advantage of. It’s also important to pay attention to the author, who believes that only paying for advertisements is enough for readers to appear suddenly. Many readers like to have a personal connection to the author instead of picking up a random book.
Focus On Building An Audience
There are several ways to start or attract an audience, the daunting method being to publish your book for free. Some authors, no matter how low their prices, were able to gather a sizeable audience. However, only when they gave their e-book out for free did they discover their audience. Self-publishing an e-book only for earning royalties is the wrong mindset, which quickly leads to failure in most cases.
In the end, those who enjoy reading your works for free will most likely pay for more.
Choose The Most Likely Places For Marketing
Potential marketing options for many self-publishers are common, such as email marketing or running advertisements. However, free samples will get you so far; you need to engage directly with your audience. This can achieved through social media marketing. There are several ways to promote your novel and yourself as an author to the masses, such as:
- Create Engaging Content
- Use Eye-Catching Visuals
- Interact with Your Audience
- Book Giveaways
- Writing Contests
- Quizzes and Polls
Don’t End Up On The Wrong Side
With all that said, it’s important not to choose “too safe” options since they can be hundreds in number and end up not attracting any audience. People browsing social media have habitually ignored posts that try too much and too hard to attract attention. This is why organic content that is relevant and unique works incredibly well to build a successful audience.
Build Upon Your Existing Audience
With so many different advertising services and websites available to self-publishers, its hard to determine which ones will work or are like scams. The budget in most cases is limited, so you have to be careful of which one to pick. However, the best way to choose is to promote where there is already an audience. Without an existing platform where you have sparked the interest of an audience, wasting your budget on another site for your novel can be a waste.
Interact, Talk, Promote, Rinse And Repeat
Personalized interactions like responding to comments, messages, and mentions promptly and thoughtfully, as well as working together with other influencers, can be excellent ways to start. You can also contact readers and ask them to review your work and post it on their socials for wider reach. Over time, you will be able to build a relationship with your readers and welcome even more.
In The End, It’s All About Quality
Many out there suggest that self-published books are of less quality than those traditionally published. Without sugarcoating the words, there is some truth to that. In the case of traditional publishing houses, they have a team of writers and editors to ensure that the standards of quality are met, no matter how long they take. However, when we look at self-publishing, it’s a single person’s job, the author, to ensure quality through editing, proofreading, and formatting.
An author may have a best-selling idea or even the necessary writing skills to deliver on it, but they still will have to ensure quality as well. Afterward, there is also formatting and designing that goes into producing high quality material; which they might not be skilled in.
Strict Standard of Quality
This can be overcome through practicing strick rules used in traditional publishing houses. They can help you not only to maintain a quality but also deliver the best possible work to your readers. After writing “the end”, you consider it your first draft, not your finished novel.
Time To Find Beta Readers
Beta readers are people for hire who your work completely and then give you an in-depth review. They are not necessarily proofreader. Rather, they read the final version of your completed novel. There are several benefits to them;
- Beta readers provide an objective perspective, assisting you in identifying potential areas for improvement.
- Typographical errors, grammatical errors, and inconsistencies that you might have overlooked can be detected by them.
- In order to make sure your story moves along smoothly, beta readers can offer input on its pacing.
- They can assist you in evaluating your characters’ growth to make sure they are compelling and believable.
- Beta readers can point out any inconsistencies or plot holes in your story.
- They can reveal details about the reader’s overall experience, such as how enjoyable and simple the book is to follow.
Want To Launch A Successful E-Book? Then Come To Us
A vast team of gifted authors, designers, and marketers at your fingertips can ensure your e-book is a successful launch with us at Roosevelt Publishers. We help authors successfully self-publish their e-books with our best practices and knowledge of the inner workings of readers’ minds. We bring decades of experience in the publishing industry to assist you in reaching your intended audience and generating substantial royalties.
With our fantastic self-publishing services, you can expand your readership and impact as an author. For additional information, visit our website or get in touch with Roosevelt Publishers right now.
