An author can have brilliant work written to perfection, telling an epic tale for the reader to latch on to. However, if the marketing for their work is lacking, it might never reach the readers. It’s a true fact that an equally brilliant marketing strategy follows every best-seller book. With the right marketing strategy, you can reach niche audiences globally, attracting and engaging in different communities.
Discover Your Niche Audience
With hundreds of authors self-publishing their works globally, many have shared their successful marketing strategies. From particular publishing platforms to engaging with online communities, here are some noteworthy:
Discover Your Ideal Audience In Online Events
Although this concept is not new, writers in specialized genres can benefit from existing online communities for that particular genre or topic. In other words, rather than just the book genre, there is a devoted group with a common interest in the subject matter as a whole. After you participate actively by going to and organizing events, because it will be something they are interested in, people will want to support your work after getting to know you.
Engage With Readers In Online Communities
It is crucial to be active on social media. You should interact with related communities online in the same way that you would locate one in person.
- Choose your social media platform according to the genre of your books. For example, LinkedIn and Twitter should be appropriate if you have authored a book on leadership.
- If you are unsure how to approach social media marketing, choose a company specializing in it.
- Post frequently and interact with your audience directly.
- Include a call to action in your caption and utilize pertinent hashtags.
- Engage in promotional initiatives such as partnerships, giveaway competitions, and influencer marketing.
- Promote your content to get the most exposure.
- Include a link to your book’s purchasing page and write a nice bio.
- Create interesting video material.
Craft A Captivating Description
Description is the most important aspect of book publishing, and marketing is crafting the ideal book description. A book description is a 100–150 word piece of writing that tells readers about the book. In self-publishing, it is typically put in the metadata field or printed on the back cover of the book.
Here are some things to keep in mind as you write your book’ blurb:
- Start with a strong, intriguing statement or question.
- Make readers want to know more about the story.
- Let readers know what to expect.
- Indicate the overall mood of the e-book.
- Briefly outline the problem or challenge the protagonist faces.
- Explain what’s at risk for the character if they fail.
- Give a brief introduction to the protagonist and antagonist.
- Make readers connect with the protagonist and root for their success.
Cross-Promotion
Introduce yourself and your work to other influencers within your industry and negotiate how the two of you can market each other’s goods or services. For instance, if you have written a book on gardening, then you can get a cooperation with a local nursery and offer a discount on your book to customers of the nursery.
Email Magic
Despite everything, e-mail marketing remains effective for targeting a specialized group of consumers. Make a list of your potential readers, and then create a mailing list to which you periodically send newsletters with information about your work, articles, and promotions.
Leverage Positive Reviews
Good or five-star reviews can be a potent source of marketing. Remind your readers who have liked your book to write their comments on the retailers and review sites. It will also inform you of the kind of feedback that you are likely to receive from your new readers.
Be Patient
Even with all these marketing strategies, self-publishing is not easy, and it takes a lot of time to create a successful e-book. As an author, you should not feel despair if you do not achieve the desired outcome in the first several days. Just continue writing, continue marketing, and continue engaging with your audience.
Reach Global Audiences With Roosevelt Publishers
If you are an author with outstanding material to publish but are struggling with reaching your audiences. Then, visit Roosevelt Publishers. We offer support services to aspiring authors so they can self-publish their own electronic books. Our skilled staff of writers and designers will meet all of your self-publishing requirements.
We take care of all your editing and proofreading duties so you can focus on what matters the most: writing. Furthermore, we will publish your work on various platforms, and our team can also turn your e-book into an audiobook with our creative voice narrative team. Roosevelt Publishers will guarantee that your e-book meets the industry standards. Get in touch with us right now to begin your author’s journey.
